Apple heads for largest Q3 revenue drop since 2016 as iPhone sales slow

"Apple is not immune to general macroeconomic trends and will continue to set the pace (for the smartphone industry) for quite some time," said Bob O'Donnell, founder of TECHnalysis Research.

With details about the new iPhone 15 expected next month - which could sport the more universally accepted USB-C port on some models - iPhone sales could get a small nudge in the July-September quarter, said analysts, who predicted a mixed bag of results for the period.

Apple traditionally does not provide quarterly outlook, but analysts expect the company may elaborate how it is using AI to improve its upcoming products.

The company has so far avoided buzzwords like AI at its events, in a contrast with tech giants including Alphabet and Microsoft. Last month, Bloomberg News reported Apple has quietly built its own framework to create large language models known as "Ajax".

"We expect Apple's updated comments on its AI aspirations to be a focus," analysts at Well Fargo wrote in a research note, adding that any commentary around the technology could boost the stock.

Apple's shares have gained more than 50% so far this year, compared with a nearly 37% increase in the tech-heavy Nasdaq Composite.

IPHONE SLOWDOWN

Much of the weakness in iPhone sales is expected to come from the Americas, where revenue is set to fall 6%, analysts said. Sales from China - Apple's third-largest market - are expected to be flat due to an uneven economic recovery, though the company has fared better than Android rivals in the country.

Overall smartphone shipments to China declined 2.1% in the second quarter, according to market research firm International Data Corp.

"Most investors feel a soft China could pose a risk to the numbers and further commentary, but Apple's position in China is on a solid footing and the company is likely to see only a small, if any, decline in iPhone sales," Piper Sandler analysts said.

"If there is any sales weakness from China, it is likely to be easily offset by strong sales momentum in India," they added.

Mac and iPad sales are expected to fall by 10.6% and 11.2%, respectively, according to Refinitiv data.

But the services business - home to Apple's App Store and audio and video streaming services - could be a bright spot thanks to an uptick in the ad market, some analysts said.

The business, which accounts for roughly a quarter of Apple's total revenue, is expected to grow 5.7% as it also benefits from price increases for iCloud subscriptions, though the pace is broadly similar to that in the preceding three quarters.