World Tourism Day is celebrated annually on September 27 to raise awareness about the importance of tourism and its social, cultural, political, and economic contributions.
World Tourism Day 2024: Theme
The theme for World Tourism Day this year is "Tourism and Peace". In a statement released by the United Nations, Secretary-General Antonio Guterres said, "Tourism brings people together. On this World Tourism Day, we reflect on the profound connection between tourism and peace. Sustainable tourism can transform communities – creating jobs, fostering inclusion and strengthening local economies. By valuing and preserving cultural and natural heritage, it can help reduce tensions and nurture peaceful coexistence."
World Tourism Day 2024: History
The United Nations World Tourism Organization (UNWTO) established World Tourism Day in 1980, marking the adoption of the UNWTO Statutes on September 27, 1970. This date was chosen to coincide with the end of the tourist season in the northern hemisphere and the start of the tourist season in the southern hemisphere, making it a globally significant period for tourism.
The first official celebration in 1980 aimed to bring international attention to tourism's potential in fostering cultural exchanges and promoting peace. Since then, the day has gained prominence with each year dedicated to a specific theme chosen by the UNWTO, reflecting current trends and challenges in the global tourism industry.
World Tourism Day 2024: Significance
World Tourism Day highlights the impact of tourism on the global economy and its role in promoting mutual understanding among different cultures. Tourism is not just a leisure activity; it is a crucial driver for economic growth, creating jobs, supporting local economies, and contributing to the protection of natural and cultural heritage.
Tourism also has a vital role in sustainable development. The UNWTO promotes tourism that is inclusive, sustainable, and respectful of local cultures and environments. It encourages countries to use tourism as a tool to achieve the United Nations’ Sustainable Development Goals (SDGs), particularly in the areas of poverty alleviation, education, and environmental preservation.
World Tourism Day 2024: Celebration
World Tourism Day is observed with events and activities organised by UNWTO and its member states across the world. The host country for the official celebrations changes annually, and the UNWTO organizes global conferences, exhibitions, and discussions centered around the theme for that year.
Here are some ways World Tourism Day is celebrated globally:
Cultural Events and Exhibitions: Many countries organize exhibitions, cultural performances, and heritage tours to showcase their tourist attractions and rich cultural history.
Conferences and Seminars: Tourism boards and ministries conduct conferences to discuss the challenges and opportunities in the tourism industry, with a focus on sustainable tourism practices and innovations.
Social Media Campaigns: Travel enthusiasts, bloggers, and influencers often take part in global campaigns to promote travel stories, experiences, and lesser-known tourist destinations, encouraging responsible tourism.
Discounts and Offers: Many travel agencies, airlines, and hotels provide special deals and discounts to promote travel and attract more tourists.
Public Awareness Campaigns: Governments and tourism organisations run campaigns aimed at educating the public about the economic and cultural benefits of tourism, along with the importance of protecting local environments and respecting cultures.
Virtual Tours: Since the COVID-19 pandemic, virtual tours of famous landmarks, museums, and natural sites have gained popularity, allowing people to experience travel digitally while encouraging future visits.
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