HomeNewsTrendsThis CEO encourages ‘coffee badging’: ‘I don’t hire people to watch them work’

This CEO encourages ‘coffee badging’: ‘I don’t hire people to watch them work’

'The office has a role, but mandating that you must come into the office on this day, at this time, and leave no earlier than this time -- that is a dead concept,' said Boston-based Owl Labs CEO Frank Weishaupt.

February 22, 2024 / 18:27 IST
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Coffee badging involves employees swiping their badge into the workplace, hanging around long enough to drink a coffee and chat with colleagues before heading back home to get the work done. (Representative image credit: Unsplash)
Coffee badging involves employees swiping their badge into the workplace, hanging around long enough to drink a coffee and chat with colleagues before heading back home to get the work done. (Representative image credit: Unsplash)

As companies continue to nudge employees to return to office, HR experts in India have been highlighting a “concerning” workplace trend where employees are engaging in a superficial "return to office" strategy by "coffee badging". While many workplaces have been calling out the practice as an empty gesture, the CEO of Boston-based video conferencing equipment maker Owl Labs, isn’t one of them.

Frank Weishaupt -- who has more than 20 years of executive experience at small startups and large companies such as Yahoo -- actively encourages his employees to create schedules that work for them, in locations that make sense, including “coffee badging.”

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The term refers to the practice of employees swiping their badge into the workplace, hanging around long enough to drink a coffee and chat with colleagues before heading back home to get the work done.

The strategy should be acceptable to bosses everywhere, Weishaupt told CNBC Make It. If someone will benefit from the office’s social interactions before needing isolation to be productive, let them do exactly that, he added.