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Story in Charts | The rise of IPL to the world's second most valuable sports league

Since its launch in 2009, the brand IPL has recorded 318 percent growth in brand value, from around $2 billion to over $8 billion this year, according to a Brand Finance report.

IPL Auction 2023: Indian Premier League (IPL) has seen its brand value soar 77 percent in 2022 at $8.4 billion

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