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After Spain's La Liga, it's Germany’s Bundesliga who is looking at partnering in India. The German top-tier football league has entered into a long-term understanding with IMG Reliance to develop and promote football in India.
The partnership will be done in collaboration with multiple Indian stakeholders and Bundesliga. Its clubs will work towards the growth of Indian football through a series of activities planned throughout the year.
“Not only are we intent on offering fans in India the opportunity to experience the Bundesliga in myriad ways, we are also extremely keen to create more opportunities for Indian footballers to excel on the international stage,” said Robert Klein, CEO at Bundesliga International.
Bundesliga is ranked as the second highest earning football league globally with its annual revenues running in excess of 4.5 billion US dollars.
Bundesliga will work with IMG Reliance across a host of football development projects. These will include leveraging Germany’s youth development system to launch grassroots activities across multiple states. Bundesliga will also organize visits from German football legends and current football stars, exhibition matches against German teams, match screenings and fan parks for fans in India. As a part of the agreement between the two, all such activities shall be promoted by IMG Reliance.
Bundesliga will also work towards extending Indo-German cooperation in football by creating platforms and opportunities for its clubs to explore technical and commercial partnerships in India.
Disclaimer: Reliance Industries Ltd. is the sole beneficiary of Independent Media Trust which controls Network18 Media & Investments Ltd.
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