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Fifa World Cup 2018: Reputations burnished, others buffeted at 'best World Cup ever'

Host Russia used the extravaganza to detoxify its global brand and enhance its reputation by breaking down a number of negative stereotypes and showcasing itself as a nation that can host huge events and welcome tens of thousands of global visitors.

July 14, 2018 / 11:22 IST
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Roma's Stephan El Shaarawy, center, fights for the ball with Liverpool's Dejan Lovren during the Champions League semifinal second leg soccer match between Roma and Liverpool at the Olympic Stadium in Rome. (AP/PTI)

A stage for new beginnings, a cementer of fortunes, a last resting place for life-long dreams, the 2018 soccer World Cup was so much more than a month-long festival of goals and glory.

"The best World Cup ever," was FIFA President Gianni Infantino's verdict, and there was much evidence to support his view.

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Host Russia used the extravaganza to detoxify its global brand and enhance its reputation by breaking down a number of negative stereotypes and showcasing itself as a nation that can host huge events and welcome tens of thousands of global visitors.

The Russian team, too, came out of the tournament having passed with flying colours. Ranked a lowly 70th in the world at the start and on the back of a nine-month winless run, there were real fears the team could fail to win a match.