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Year of the Tiger: Luxury brands borrow stripes for their collections

Tigers and their stripes are everywhere - on bags, parkas, sneakers, tees, jackets, dresses, scarves.

January 29, 2022 / 18:50 IST
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2022 is the Year of the Tiger. (Image: Miranda Richey via Unsplash)
2022 is the Year of the Tiger. (Image: Miranda Richey via Unsplash)

There's no denying that the tiger is a supremely beautiful animal. Much more than the ‘fearful symmetry’ that poet William Blake raved about in the famous The Tyger. Those uneven black/brown stripes on burnished orange skin. The white underside. And those fiery yellow eyes. Add all this and the tiger becomes a fascinating motif to be printed, sequined, appliqued, embroidered. Not surprising then that this year, most luxury brands have launched their Year of the Tiger collections.

But, wait, all this tiger love is not merely about aesthetics. It is also about the money. Worldwide, more than 2 billion people will celebrate - or at least think of - 2022 as the Year of the Tiger, and splurge. Last Lunar New Year, the holiday spending in China crossed $128 billion and by 2025, China is expected to account for 40% of luxury spending (Source: McKinsey & Company). All the tiger ballyhoo right now is about a piece of that fat billion pie!

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Here’s a quick look at a few tiger-inspired items from the Year of the Tiger Collection of various luxury brands.