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HomeNewstelecomARPU increase, 5G monetisation will happen with tariff repair: Gopal Vittal, Airtel MD

ARPU increase, 5G monetisation will happen with tariff repair: Gopal Vittal, Airtel MD

Airtel currently has 65 million 5G users across the country. Vittal said that 25 percent of the total smartphones in the industry will be 5G-enabled by March 2025.

February 07, 2024 / 06:05 IST
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Gopal Vittal

Bharti Airtel said that the 'real' improvement in its average revenue per user (ARPU) and 5G monetisation will happen only with tariff repair or tariff hikes in the market, even as the telco continues to see an organic increase in its ARPU.

“We have seen an improvement in the ARPU, in the absence of tariff hikes…there is a movement up in terms of average revenue per user on an organic basis,” Gopal Vittal, managing director and chief executive, said during the Q3 investor call on February 6.

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Vittal said that Airtel’s ARPU is seeing a modest improvement every quarter due to feature phone-to-smartphone migration, postpaid data monetization, international roaming, and subscribers shifting to higher price plans.

“The real improvement will come only if there is a tariff repair. It's not a question of if it will happen. It's a question of when it will happen,” he added.