Creative announces SoundCore 3D sound cards, discontinues X-Fi branding

When we all thought Creative had thrown in the towel with their sound card line-up and admitted defeat to the likes of Asus and Auzentech, they are back with a whole new line-up and branding. The X-Fi generation is long gone and Creative have decided not to continue with this brand name and I really don’t blame them for doing so. While there was nothing wrong with the X-Fi cards, they didn’t exactly offer bang for buck when compared to offerings from Asus, plus their driver support was horrendous with no timely updates or bug fixes given to end users. Starting afresh, Creative is moving away from hardware audio processing and shifting their focus towards DSPs (Digital Signal Processors). These could be hardware-based or even software. The new cards are based around ‘SoundCore 3D’ technology, which constitute the use of four DSPs.

The first is CrystalVoice,which improves in-game voice chatter. Other functions include acoustic echo cancellation, noise reduction to suppress background noise. The second DSP is THX TruStudio Pro, which is seen on some high-end motherboards, as well. It features a Crystalizer, which works to improve the clarity of compressed audio while TruStudio Pro Surround gives you a virtual 360 degree surround sound experience. The third is Smart Volume, which is basically a volume stabilizer and lastly we have Pro Bass, which is used to restore bass.