Windows Phone Marketplace to now be called Windows Phone Store

The Windows Phone Marketplace will now be known as Windows Phone Store. A post on the Windows Team Blog announcing the rebranding states that Microsoft has also revamped its Windows Phone website. Microsoft would be rolling out the changes beginning with Australia and New Zealand, with the rest of the world to follow. The rebranding of Windows Phone Marketplace to Windows Phone store has probably been undertaken to streamline the user experience between the Windows 8 Store and Windows Phone Store. The two even share the same Store icon.The Windows Phone site has been renovated to feature a cleaner design and new menu options. The Marketplace menu option has been replaced by ‘Apps+Games’ to make it easier for new users to know where to download apps from. Along with the rebranding, the Windows Phone Store also sports a few changes like improved app search, smarter app lists, some censorship to make racier apps less visible, and the ability to report an app. Click here for full story