Top 5 products that contribute most to online FMCG sales

The e-commerce industry has seen a transformative journey and is now a $1.2 billion sector, growing from 0.5 percent contribution in 2016 to a 2 percent in 2019, and slated to be 5 percent in 2022. Nielsen India expects sale of fast-moving consumer goods from the e-commerce channel to grow to $4 billion by 2022. According to it's E-Trak Index, these five products contribute the most to FMCG sales on e-commerce platform from metros. (Image: Reuters)

Diapers-One in four rupees is spent on diapers on E-commerce. Diapers contribute 26% to FMCG sales in metros

Skin creams-Stood second in terms of contribution to FMCG sales on e-commerce. Skin Creams contribute 12 percent to online FMCG sales.

Shampoo stood third in terms of contribution to FMCG sales. Shampoos contribute 10 percent to FMCG sales.

With a contribution of 8%, Washing Detergent Liquid stands fourth in terms of contribution to FMCG online sales.

Hair Oil-Contribute 7 percent to FMCG sales from metros