HomeNewsOpinionWill the highway liquor ban see the rise of branded tea & coffee outlets?

Will the highway liquor ban see the rise of branded tea & coffee outlets?

A substantial mindshare of F&B operators has been taken up with the aim to resolve the issue of the liquor ban, and cash flows have been significantly impacted for now.

April 28, 2017 / 16:24 IST
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Representative Image
Representative Image

Ashutosh Limaye

With the recent Supreme Court ruling banning the sale of liquor from establishments located within 500 metres of the National and State highways, a new real estate dynamic is at play. Two different categories of establishments have been impacted, with corresponding effect on real estate:

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1) F&B outlets located within malls and stand-alone restaurants located along ‘within city limits’ highways. 2) Liquor shops and bars located along national and state highways beyond the urban jurisdiction of the city.

In the category of organized F&B players with establishments located within urban jurisdictions in cities like Gurgaon, ingenuous methods to increase the distance from the highway have been arrived at. Gurgaon’s Cyber Hub is an interesting case in point. Until now, proximity to main roads and highways was a key positive for a location. Now – at least for liquor-based F&B outlets and retail establishments, the reverse is becoming true.

The process of de-notification of many of these highways is underway, but there is a general sense of insecurity amongst bar and restaurant operators. In Mumbai, the Western and Eastern Expressway highways are being de-notified. From an urban planning perspective, this may not be a bad thing at all. Though the de-notification process is a reaction to a ban rather than a carefully thought-out change, it is a much-needed one.