Why Indian boards should understand power and influence of GEMZ?

Srinath Sridharan • December 29, 2023 / 10:00 IST

GEMZ — Gig Economy, Millennials, and Gen Z — form a powerful consumer base. They not only consume but are also a large workforce, both in the formal and informal sector

India is home to one of the youngest population groups globally and are set to redefine the business landscape

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