HomeNewsOpinionThe secret behind premiumisation, revealed by the Household Consumer Expenditure Survey

The secret behind premiumisation, revealed by the Household Consumer Expenditure Survey

Manas Chakravarty • February 28, 2024 / 08:55 IST

The top 5 percent of the urban population accounted for 21.7 percent of the increase in urban consumption between 2011-12 and 2022-23, a category that is driving demand for premium goods and services

The lion’s share of the increase in consumption spending has been grabbed by the top 20 percent of the population

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