The lessons brands ought to learn from Zomato’s ‘green’ gaffe

R Srinivasan • April 01, 2024 / 11:02 IST

Zomato’s decision was insensitive about the notions of caste and segregation often associated with food choices in India

Zomato has rolled back the colour green. All riders will now sport the existing red uniform, irrespective of what they deliver.

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