Success in non-cigarettes business a mixed blessing for ITC

Sundeep Khanna • February 02, 2024 / 11:13 IST

The company’s transition journey, which started in earnest in 2017 with a strategy reset dubbed ITC Next with the objective of reducing dependence on tobacco in its overall portfolio, has been extremely successful

The 2 percent decline in cigarette volumes that ITC posted in the third quarter is actually a reaffirmation of the course that it set for itself

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