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Social media finfluencers embrace the rules to reach a new audience

Financial Times   •
©The Financial Times Limited 2020 Aug 18, 2023 / 12:55 PM IST
All Rights Reserved. FT and Financial Times are trademarks of the Financial Times Limited Not to be redistributed, copied or modified in any way.

Young online experts fight against misinformation and offer proper financial guidance

Most influencers juggle content creation with a full-time job, meaning working late evenings and weekends filming, editing and posting

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