HomeNewsOpinionPaints cos' fortunes under strain from trifecta of oil, China shutdowns & lower rupee

Paints cos' fortunes under strain from trifecta of oil, China shutdowns & lower rupee

Prices of titanium di oxide (TiO2), the key raw material for paints, is firming up again on account of capacity shutdowns in China. Along with this, oil prices have added to the margin pressure for paint companies.

September 29, 2017 / 17:48 IST
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Anubhav Sahu Moneycontrol Research

Prices of titanium di oxide (TiO2), the key raw material for paints, is firming up again on account of capacity shutdowns in China. Along with this, oil prices have added to the margin pressure for paint companies. Further, currency depreciation is also not helpful. In light of this, paint companies might face further margin headwinds.

TiO2 – A market with limited supply

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Titanium di oxide (TiO2) is a white powder pigment having its main application in paints, paper and plastics as it imparts whiteness and opacity to the final products. After the industry witnessed a recent consolidation, key manufacturers constitute 62 percent of the total production. That said, the bulk of the production share comes from small manufacturers based out of China. Recently, with China shutting down a number of companies on account of environmental concerns has led to supply constraints in the global TiO2 market.