HomeNewsOpinionOlympic Games | It’s 2021, but the sexualisation of women in sports continues

Olympic Games | It’s 2021, but the sexualisation of women in sports continues

The attention paid to women’s bodies and the way they ‘look’ while performing feats of endurance, strength and beauty is disproportional. Men simply play sports; women must play sports while looking amazing. It is these double standards that have once again come into the glaring spotlight in these Olympics

July 27, 2021 / 09:19 IST
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Seven-time World Surfing League World Tour champion, Australia's Stephanie Gilmore rides a wave during a training session at the 2020 Summer Olympics at Tsurigasaki beach in Ichinomiya, Japan on July 22. (
Image: AP)
Seven-time World Surfing League World Tour champion, Australia's Stephanie Gilmore rides a wave during a training session at the 2020 Summer Olympics at Tsurigasaki beach in Ichinomiya, Japan on July 22. ( Image: AP)

Seriously, if you’re a woman in competitive sport, there’s really no winning. It’s a classic ‘damned if you do, and damned if you don’t’ scenario. On the one hand is Norway’s beach handball team that was fined for wearing less revealing clothes at the Euro 2021 tournament. On the other is Olivia Breen, a Paralympian from Wales who was reprimanded by an official (a woman) because her briefs were “too short and inappropriate” at the English championships last week.

But it has now come to a point where none of this is surprising. It is just becoming tiresome.

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The sexualisation of women who play sport is not new. Women in sports are seen either as pin-up girls to be ogled at or as masculinised and, therefore, to be ridiculed. Remember when Australian Open presenter Ian Cohen who asked reigning Wimbledon champion Eugenie Bouchard to ‘give us a twirl’ in 2015? Or when FIFA President Sepp Blatter thought women should wear tighter shorts in order to ‘create a more female aesthetic’. None of these things have anything to do with sport.

Even as the Olympic flame was lit on July 23 by Naomi Osaka, once again we find ourselves wondering about the place of women and other genders in sport.