HomeNewsOpinionMarketing Musings: There’s a market for indulging your inner child

Marketing Musings: There’s a market for indulging your inner child

Sandip Ghose • August 22, 2023 / 07:48 IST

“Dopamine Zones” are being created for adults in the West, the idea being to provide “safe spaces” for grown-ups to bring out their “inner child”. So, brands like Dopamine Land, Bubble Planet, Museum of Ice-creams are rapidly expanding their footprint in the US, Canada, Europe and in Singapore

We got our dopamine rush from the simple pleasures of life. But we live in a different world now

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