Marketing Musings: The rise of the neo-seniors

Sandip Ghose • September 22, 2022 / 10:48 IST

A new customer segment of “neo seniors” is emerging in the market with a changing definition of ‘age-appropriate” consumption patterns. This mindset is discernible in multiple product categories from technology to tonic water

What used to be traditional celebrations at home are now being hosted at restaurants and clubs

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