Moneycontrol
HomeNewsOpinionMarketing Musings | The corporatisation of election manifestos is complete

Marketing Musings | The corporatisation of election manifestos is complete

Sandip Ghose   •

Their launch activity rivals that of a consumer product with feature leaks, press conferences, slick presentations and positioning

There is a lot of hype generated before the launch of the manifesto. The press is given advance tip-offs and selective leaks. The event itself is managed with meticulous planning .

To read the full story,

Subscribe to Moneycontrol PRO
  • Ad-free Experience
  • Access Exclusive Stories
  • Weekly Investment Ideas
  • Daily Technical Calls

Are you a PRO subscriber? Sign In

What Do You Get

  • Ad free Experience

    Seamless navigation, faster responses.

  • Expert Perspective

    Explore 230+ exclusive editorials every month

  • +

    Uncover Insights from World-Renowned Experts and Journalists

  • Actionable Insights

    40+ weekly investment ideas + 3 to 4 daily technical calls

  • Virtual Events

    Exclusive Live Webinars for Expert Trading & Investment Strategies!

  • Newsletters

    Stay ahead with daily and weekly insights

View Offers

Unlock exclusive discounts