Marketing Musings: Diamonds may not be forever

Sandip Ghose • September 05, 2023 / 08:48 IST

Marketers believe the challenge to De Beers is not limited to lab grown diamonds alone. It comes from the explosion of the entire luxury goods market where many products are competing for the wallet of the younger generation

Will the lab grown diamond makers be able to scuttle this plan by their own counter strategy?

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