Marketing Musings | Catching eyeballs: From television to digital

Sandip Ghose • March 20, 2024 / 09:19 IST

Digital is vital for creating awareness but for long term sustainable branding, television is still the primary medium to choose for companies

Digital marketing and advertising democratises the market place but buyers are fragmented unlike in the past.

To read the full story,

Are you a PRO subscriber? Sign In

Ad free Experience

Seamless navigation, faster responses.
Expert Perspective

Explore 230+ exclusive editorials every month
+

Uncover Insights from World-Renowned Experts and Journalists
Actionable Insights

40+ weekly investment ideas + 3 to 4 daily technical calls
Virtual Events

Exclusive Live Webinars for Expert Trading & Investment Strategies!
Newsletters

Stay ahead with daily and weekly insights

Unlock exclusive discounts