Marketing Musings: A tale of two fests

Sandip Ghose • February 06, 2024 / 09:19 IST

While book fairs such as the Kolkata Book Fair are a marketplace, modern Litfests, like the Jaipur Literary Festival, provide a marketing platform for authors and publishers

While bookfairs sell content as in books, Litfests create content which is amplified through media. (Representative image)

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