HomeNewsOpinionMarket Musings: Why do some iconic brands thrive and yet some fall by the wayside?

Market Musings: Why do some iconic brands thrive and yet some fall by the wayside?

Sandip Ghose • September 20, 2023 / 08:37 IST

They carry forward the heritage that made them famous but also keep up with the times so that the brand stays relevant for contemporary generations

How does one manage to create modern brand icons?

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