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Is corporate hypocrisy fuelling plastic waste crime?

Two recent reports paint a deadly picture of corporate irresponsibility on the one hand and illegal waste trade on the other that has allowed illegal recycling facilities to thrive, facilities that are profiting by circumventing costs linked to licence and environmentally sound treatment process

September 23, 2020 / 12:37 IST
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While you were quarantined, plastic waste piles have been growing exponentially around the world. The COVID-19 pandemic has led to an unprecedented demand for personal protective equipment and a massive spike in the use of single-use plastics due to hygiene fears over reusable alternatives. Even before the pandemic, the global plastic waste production had steadily increased by 10 million metric tons every year in the 2010’s decade, to reach almost 360 million metric tons per year in 2018. Plastic waste is pouring out into the natural world at a rate of 8 million tonnes a year, or one garbage truck per minute.

A new report ‘Talking Trash: The Corporate Playbook of False Solutions’ from The Changing Markets Foundation alleges that for decades the oil industry, consumer brands and retailers have proactively obstructed and undermined proven legislative solutions to the plastic crisis. The report points out that one of the key tactics of the corporations has been to saddle ‘litterbug’ consumers with most of the blame — and public authorities with most of the cost, even as they lobby at every level to fight against proven solutions, such as Extended Producer Responsibility (EPR) that would drive mandatory collection of packaging, policies to increase reuse and phase out of certain problematic plastic types or products, as that would require them to take on the true costs of plastic pollution.

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Even the much-touted voluntary initiatives and commitments are a farce and nothing but a tactic to delay and derail progressive legislation — all while distracting consumers and governments with empty promises and false solutions. The report has critically analysed voluntary commitments from the 10 biggest plastic polluters (Coca-Cola, Colgate-Palmolive, Danone, Mars Incorporated, Mondelēz International, Nestlé, PepsiCo, Perfetti Van Melle, Procter & Gamble, and Unilever), who have a joint plastic footprint of almost 10 million tonnes per year.

All these companies are complicit in spreading the false narrative of recycling. For example, Coca-Cola, responsible for 200,000 tonnes of plastic pollution per year, had committed to using at least 50 percent recycled material in its packaging by 2030. Currently, the company reports that recycled content makes up about 10 percent of its total plastic-packaging volume.