HomeNewsOpinionIs consumption spending really on the upswing? Advertisers don’t think so

Is consumption spending really on the upswing? Advertisers don’t think so

R Srinivasan • March 07, 2024 / 10:17 IST

Advertising spends are a proxy for consumer sentiment since marketers spend money on advertising to drive sales growth. They are also a leading indicator since advertising spends precede market impact on consumption

The consumption survey data to point out that consumption expenditure had grown by 2.5 times over the past decade.

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