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IPL -- the cash cow of Indian sports

Aurobindo Das   •

The IPL is now the world’s second biggest sports media property, after the National Football League in the US

As per reports, the two winning bidders are US-owned Disney for broadcasting rights (about Rs 23,575 cr) and Viacom-18 (about Rs 23,758 cr) for the digital rights. (Representative Image: IPL)

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