HomeNewsOpinionElectric vehicle makers need to shorten design-to-market timeline

Electric vehicle makers need to shorten design-to-market timeline

Homologation in India has become faster with new testing centres. Eventually, quick product introduction depends on the quality of manufacturing processes 

July 05, 2024 / 12:45 IST
Story continues below Advertisement
Electric vehicles
The government is incentivizing EV manufacturers by offering various incentives. (Representational image)

By Faraz Khan and Saket Mishra 

Technology associated with electric vehicles (EV) is rapidly evolving and by certain estimates total cost of ownership for EVs has already fallen below that of internal combustion engine (ICE) vehicles. Some reports suggest that EV sales in India contributed more than 5% of total vehicle sales between October 2022 and September 2023. As prices become competitive and charging infrastructure increasingly available, it is estimated that within this decade EVs could account for more than 40% of India’s automotive market and EV sales will likely cross $20 billion in the two-wheeler sector, $1.7 billion in the three-wheeler sector, and $ 16.5 billion in the four-wheeler sector (including buses).

Story continues below Advertisement

The government is incentivizing EV manufacturers by offering various incentives through schemes such as FAME and other production linked incentive schemes. A variety of EV products are being frequently launched in the market across segments. While late-stage funds are entering into partnerships with established automobile manufacturers, early-stage capital is placing its bet on start-up EV and battery manufacturers, amongst other allied businesses such as battery-as-a-service and leasing of EV fleets to last and middle mile operators.

Compressing Design-to-Market Timeline