HomeNewsOpinionDelivery Diaries: Size does matter, in both life and food deliveries

Delivery Diaries: Size does matter, in both life and food deliveries

Majority of bulk and large orders are post 6 pm, which reinforces the idea that unlike the West, dinner is the main meal for Indian families. Indians still haven’t warmed up to the idea of a working meal 

November 11, 2024 / 14:56 IST
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As a management consultant in the early part of my career, I would travel for work very frequently. In this living out of suitcase phase, one would often yearn for home-cooked meals, especially tawa chapatis/rotis (phulkas in north Indian parlance). Most restaurant menus would feature tandoori rotis and assorted nans.  I would often protest with the restaurant and room service staff. Finally, one day, an avuncular senior chef sat me down and explained that several tandoori rotis can be made in one go i.e. you warm the tandoor and put several together whereas tawa rotis needed to be individually baked.

F&B business wisdom apart, it made me realise how my mother, and mothers in households across India, go through the stress of making tawa rotis/paranthas every day for their family- on an average three times-- often in sweltering heat and humidity- just to ensure that family eats hot and fresh meals.

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Some days ago, I was looking at the statistics of our bulk and large order services i.e. where the order value is more than Rs1,000 or the order comprises five items or more.

Sabzi ghar ki, roti bahar se