Consumers' dilemma: how to protect ‘themselves from themselves’

Srinath Sridharan • June 01, 2023 / 10:48 IST

While it is essential to protect retail investors from unfair practices, it is equally important to strike a balance that fosters market efficiency, innovation, and investor empowerment

we as consumers are not always rational beings. We're driven by emotions, impulses, and a good dose of FOMO (fear of missing out)

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