Consumer premiumisation is sweeping small town India

Subir Roy • January 09, 2024 / 08:43 IST

Patronising of premium brands has been most prevalent among millennials and Gen-Z. Women too have emerged as big customers. Premiumisation is proceeding in regions which have higher income levels like Punjab, Haryana (Gurugram), Chandigarh, Maharashtra and Rajasthan

Patronising of premium brands has been most prevalent among millennials and the gen-Z. Women too have emerged as big customers

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