HomeNewsOpinionMarketing Musings: How the Indian media created the mega budget event

Marketing Musings: How the Indian media created the mega budget event

Sandip Ghose • January 24, 2023 / 09:44 IST

If marketing is the art of arousing a latent need in consumers, then the Indian media has certainly succeeded in bringing out the inner economist in everyone. In doing so it has created a platform for advertisers across product categories

Finance Minister Nirmala Sitharaman will present Budget 2023 on February 1.

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