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Most e-commerce firms passed on GST cuts, offered extra festive discounts: Piyush Goyal

At the conference, the FM said that the government is witnessing clear signs of improving consumption trends following the rollout of GST 2.0. She added that the Centre is monitoring the prices of 54 items to assess the extent of pass through of prices. These, however, don’t include insurance items.

October 18, 2025 / 17:20 IST
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Union MInister Piyush Goyal
Union MInister Piyush Goyal

Union Commerce and Industry Minister Piyush Goyal on Saturday said that nearly all e-commerce companies have passed on the benefit of recent GST rate cuts to consumers and, in many cases, extended additional Navratri discounts.

“Almost all e-commerce companies passed GST cuts and also gave Navratri offers over and above that, as per what we have monitored,” Goyal said.
India's two major e-commerce platforms--Amazon and Flipkart--have collectively passed on the GST rate-cut benefits worth over Rs 300 crore to customers in their respective early "festive sale" days, both companies had told Moneycontrol in a statement earlier this month.

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Goyal added that consumer enthusiasm during the festive period reflects a stronger ‘Swadeshi’ sentiment. “Everyday items like cosmetics, beauty products, watches, pens, paper — there is nothing that hasn’t been made in a way to boost enthusiasm and pride in the country, and encourage people to buy local. I am fully confident that the spirit created from Navratri to the New Year has reached every home, and today, every person feels a stronger sense of ‘Swadeshi’,” he said.

Meanwhile, Finance Minister Nirmala Sitharaman said the government is witnessing clear signs of improving consumption trends following the rollout of GST 2.0, which she described as one of the key engines for growth.