The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets its dairy products under the brand name 'Amul', on Sunday increased the prices of milk by Rs 2 per litre. The new price will be effective from June 3, the company said in a statement.
With the increase in prices, one litre pouch of Amul Taaza milk will now cost Rs 56 instead of Rs 54, while one litre of Amul Gold will be sold at Rs 68 instead of Rs 66, the statement said, adding that one litre pouch of cow milk will now cost Rs 57 a increase of Rs 1. The company also increased the price of buffalo milk by Rs 3 per litre to Rs 73 from Rs 70.
With this, the price of the Amul milk pouch will go up by Rs 2 per litre in all markets across the country. The price of Amul milk across all variants has been raised by Rs 2 per litre with effect from June 3, said Jayen Mehta, MD of GCMMF, which markets the milk and dairy products under the 'Amul' brand.
The last time GCMMF had raised the milk price was in February 2023. The hike is necessitated to compensate farmers for their increased cost of production, Mehta said.
With the fresh hike, the revised milk prices for variants such as 500 ml Amul buffalo milk, 500 ml Amul Gold milk, and 500 ml Amul Shakti milk stand at Rs 36, Rs 33, and Rs 30, respectively.
"The increase of Rs 2 per litre translates to the range of 3-4 per cent increase in MRP which is much lower than the average food inflation. It is worthwhile to note that since February 2023, Amul has made no increase in prices of fresh pouch milk in major markets," GCMMF said in a statement. This price hike is being done due to the increase in the overall cost of operation and production of milk, it said.
Amul as a policy passes on almost 80 paise of every rupee paid by consumers for milk and milk products to milk producers, according to GCMMF. "The price revision shall help in sustaining remunerative milk prices to our milk producers and to encourage them for higher milk production," it added.
*With Agency Inputs
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