Weeks after Zomato withdrew the option for customers to place orders via Zomato Instant, a 10-minute delivery service, the company said the service is being remodeled. The pivot comes after the company struggled to find ways of growing Zomato Instant.
Now, the restaurant aggregator and food delivery company is remodeling the service to provide home-style cooked meals and will call it Zomato Everyday.
“We are working on remodeling the Zomato Instant service to focus on offering our customers home-style cooked meals at affordable prices (will be called Zomato Everyday). We believe that this is a large opportunity in a market like India and is relatively untapped currently. We plan to launch this soon in the next few weeks,” Goyal said in the letter to shareholders after announcing the results for Q3FY23.
The company did not elaborate if it intends to stick to the 10-min delivery timeline for Zomato Everyday.
Started in 2022, Zomato Instant looked to predict the 20-30 most frequently-ordered food items for an area, get specific restaurants to share pre-mixed versions of those orders and share it with Zomato finishing stations. From there, the food would be dispatched and delivered.
A source earlier told Moneycontrol that the most popular items that customers looked for during the pilot included momos, poha, maggi, and the like.
“Instant is not shutting down. We are working on a new menu with our partners and rebranding the business. All finishing stations remain intact, and no people are impacted by this decision,” a Zomato spokesperson had said earlier.
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