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ANALYSIS - Samsung`s big idea? Upsetting the Apple cart

ANALYSIS - Samsung`s big idea? Upsetting the Apple cart

October 18, 2011 / 15:57 IST
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By Miyoung Kim and Anshuman Daga

SEOUL/SINGAPORE (Reuters) - Just a few doors down from the Apple store in Sydney, where a long line of fans eagerly awaited the sale of the new iPhone 4S, another throng was gathering at a Samsung store.

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Samsung was ambushing Apple at a temporary "pop up" store offering its new Samsung Galaxy S II smartphone for just A$2 to the first 10 customers each day in the run-up to the rival iPhone launch.

The guerrilla marketing tactic is the latest flare-up in the intensifying competition between two of the biggest players in the mobile devices industry that has also seen them battle in courts across the world over patents.