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Swiggy Instamart looks to strengthen pharmacy play 10-minute medicine deliveries

To be sure, Swiggy was already delivering basic over the counter medicines such as pain relief sprays and others through Instamart, the company’s quick commerce arm.

October 25, 2024 / 17:59 IST
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The foray comes at a time when quick commerce companies are entering new sectors to push up average order values (AOVs) and improve their profitability.
The foray comes at a time when quick commerce companies are entering new sectors to push up average order values (AOVs) and improve their profitability.

IPO-bound food and grocery delivery platform Swiggy has partnered with PharmEasy to expand assortment and offer medicine deliveries in 10 minutes. Since the Bengaluru-based firm is partnering with the e-pharmacy company it does not require additional regulatory permissions for this foray.

To be sure, Swiggy was already delivering basic over the counter (OTC) medicines such as pain relief sprays and others through Instamart, the company’s quick commerce arm. With the latest partnership, Swiggy will go deeper in the e-pharmacy category to tap into a new set of users.

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Swiggy is initially piloting this offering in Bengaluru where it will deliver medicines like pain relievers, fever medicines as well as medicines that require a valid prescription. “The prescription can either be uploaded by the customer or generated by a doctor during a consultation on Pharmeasy,” a person in the know said.

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