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Mumbai-based Fingerlix, a ready-to-cook (RTC) food mixes company has raised about USD 7 million from Accel Partners and Zephyr Peacock in Series B round of fundraising.
The company competes with existing players such as MTR, Aashirvaad, Weikfield and others in the ready to cook mixes market.
The company was founded in Mumbai in 2016 by three former senior executives of Marketgate Consulting along with a former senior F&B executive from Jet Airways.
With this money, the company plans to expand to the top 10 cities in India as well as select international markets.
“The past few years have witnessed a rise in demand for convenience foods led by rapid changes in consumers’ lifestyle and food preferences. However, the market for ready-to-cook fresh food remains largely untapped,” said Pankaj Raina, Vice President Zephyr Peacock.
Zephyr had invested about USD 3 million in the company in 2016.
Fingerlix serves a wide range of products that includes batters, mixes, parathas, snacks and ready to eat accompaniments.
“Consumers are juggling today with less time available for cooking, lack of healthy options, tasteless frozen foods - the joy of cooking is dying! Fingerlix is trying to solve this big growing need for healthy and tasty cooking at home,” said Prayank Swaroop, Principal, Accel Partners, said,
The company plans to utilize the fresh capital to accelerate its growth strategy and expand into newer geographies of Bangalore, Hyderabad, and Chennai in addition to expanding within Delhi NCR.
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