Blip, the ultra-fast fashion delivery startup promising 30-minute deliveries, has shut down operations barely a year after launch, co-founder Ansh Agarwal announced in a LinkedIn post.
“After building for over a year, we have finally called it a day,” Agarwal wrote, citing the difficulties of bootstrapping a business in a capital-intensive space. “While we continue to believe in this space, bootstrapping the business with limited capital made it extremely difficult for us to participate in the market.”
Blip was among the first startups in India to attempt verticalised quick commerce for fashion, operating on a model distinct from incumbents like Myntra and newer entrants like Slikk and NewMe. The company focused on deep tech integrations and micro-warehousing to promise deliveries in under 30 minutes in select areas of Bengaluru.
But according to Agarwal, the startup’s differentiated approach became a double-edged sword. “We did a lot of first-in-market implementations that took a fair bit of time to convince stakeholders,” he said, adding that this slowed down their go-to-market strategies and compounded the challenges of operating with limited working capital. “In the end, it didn’t make sense for us to continue.”
The shutdown comes at a time when investor interest in vertical quick commerce models — such as fashion, home services, and baby products — is on the rise. As Moneycontrol reported in June, quick fashion startups like Slikk, NEWME, Blip, and Knot, along with larger platforms like Myntra and Ajio, have been tapping into this growing demand by promising trend-forward outfits in under 90 minutes.
“Think of us as the Zomato for clothes,” Agarwal had told Moneycontrol at the time. “We don’t hold inventory — retail stores already have that. Our job is to surface the right selection and deliver it quickly.” At the time, Blip was live in Bengaluru with plans to expand to Delhi.
Despite the closure, Agarwal remains bullish on the broader opportunity. “I continue to believe in this space and understand the need for verticalisation of quick commerce in general,” he said. “Sadly, it won’t be us. But I’m extremely proud of what we did at Blip.”
Blip’s exit may also serve as an early market signal: while demand for ultra-fast, verticalised delivery is evident, executing such models without significant capital, strong partnerships, and operational muscle remains a steep challenge — especially for early-stage startups trying to outpace incumbents and consumer expectations alike.
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