Good Glamm Group acquires media and influencer talent management network MissMalini

Content-to-commerce startup Good Glamm Group has acquired media and influencer talent management network Miss Malini Entertainment for an undisclosed amount.

Following this acquisition, Mumbai-based MissMalini will continue to function independently and will be led by founder Malini Agarwal and co-founders Nowshad Rizwanullah and Mike Melli.

"We have admired MissMalini over the years. They were the first movers in the Influencer space, are the leading digital voice on Bollywood and the Girl Tribe is turning into a highly engaged and relevant community. We see all these elements and expertise as highly valuable pieces in the ambitious content-to-commerce disruption we are creating in India," said Darpan Sanghvi, Group Founder and CEO, Good Glamm Group.

"Becoming part of Good Glamm Group will be hugely beneficial for both parties, whether in terms of our massive, combined industry footprint or opening new avenues for growth in this digital-first world. Both the Good Glamm Group and MissMalini share strong brand synergies, common values and a joint vision to transform India’s burgeoning social commerce industry, leveraging first-mover advantages to create exciting new opportunities across the country’s creator economy," said Agarwal.