Pronto, the 10-minute home services startup, has moved its domicile from the US state of Delaware to India — a decision that comes less than a year after it was incorporated overseas.
The shift puts the Gurugram-headquartered company in the growing club of Indian startups that have reversed their US incorporation in favour of a local base, though Pronto has acted far earlier than most.
Founder and CEO Anjali Sardana confirmed the development to Moneycontrol, indicating that it made strategic sense to shift the business to India given that its customers, team and operations were in the country.
Sardana, a 2024 BS biology graduate who previously worked as an investor at Bain Capital and 8VC, had initially set up the company in the US — a common route for venture-backed founders.
The development was first reported by Indian Startup News.
The domicile shift also appears to be a pre-emptive measure to avoid the hefty tax bills that have plagued other Indian startups making the same move much later in their journeys.
In June, Moneycontrol reported that homegrown giants like Meesho, Groww, and Razorpay — all of which had been domiciled in Delaware in their early stages — together paid nearly $600 million in taxes to unwind those structures ahead of planned IPOs in India. Meesho’s bill alone was $288 million, second only to PhonePe’s $1 billion tax payout in 2023.
Sardana did not share details of Pronto’s tax implications.
Unlike Meesho, Groww, or Razorpay, Pronto is not a Y Combinator graduate and never needed a US base to meet an accelerator’s eligibility criteria.
The domicile shift comes alongside fresh capital for the young startup. Pronto has raised $11 million in a funding round led by General Catalyst and Glade Brook Capital, which it plans to deploy towards expansion into Mumbai and Bengaluru, upgrading technology, and building out its labour supply chain.
“We are currently operating out of Gurugram, but we are planning to expand to Mumbai and Bengaluru soon,” Sardana said. “Our current focus is on category creation and greenfield expansion.”
Founded in 2024, Pronto promises instant household services — from appliance repairs and plumbing to beauty and cleaning — within 10 to 30 minutes of booking. It operates through a network of hyperlocal service hubs, trained gig workers, and proprietary dispatch algorithms.
“In the last four to five years, we’ve seen a big shift — people need everything in 10 minutes. The ability to plan ahead has kind of gone away,” Sardana said, adding that investors have been drawn to the company’s speed of execution and scaling momentum.
Pronto is currently doing between 1,000 and 2,000 orders a day, with annual recurring revenue in the $750,000–$1.5 million range.
Pronto is part of a surge in quick commerce home services activity over the past year. Lightspeed-backed Snabbit and Bengaluru-based Pync have launched similar instant-response models, while incumbents like Urban Company have expanded into the segment with offerings such as InstaHelp.
The appeal for investors is clear: the market blends the frequency of daily-use categories with the convenience of on-demand platforms, opening a new frontier for the quick commerce model beyond groceries and fashion.
For Pronto, the path ahead involves scaling rapidly while keeping unit economics in check. With fresh capital, a strengthened India-based structure, and early traction in Gurugram, Pronto now aims to establish itself as a category leader in 10-minute home services — before bigger incumbents or other rivals can dominate the space.
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