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Delhi- based online travel platform EaseMyTrip has achieved a turnover of Rs 2400 crore in the latest financial year, according to Nishant Pitti, CEO and co-founder of the company.
"While observing the sales and booking of earlier quarters of the last year we were aiming to achieve a turnover of around Rs 2200 crore. However, we saw a significant rise in the last quarter results. In this quarter, we achieved around Rs 800 crore," he said.
B2B is the major revenue driver for the company. Around 48 per cent of the company's revenue comes from travel agents for flight bookings.
The B2C segment contributes around 30 per cent of the total business. "One of the emerging segments of the company is the corporate sales and meetings, incentives, conferencing, exhibitions (MICE). Both the segments contribute around 12 percent of our business," said Pitti.
The airline segment contributes around 70-75 per cent of its business.
The company has seen consistent growth without raising any funds from investors and kept the proportions to spend on marketing and sales promotions low.
"We didn’t spend a lot on marketing or promotional activities rather focused on making user experiences better," he said.
It plans to focus on its corporate business for upcoming years and it is also planning to reach out a huge segment of SMEs across tier 2 and tier 3 cities of India.
"We have around 1500 companies onboard for corporate business. Around 500 companies among these are doing regular transactions with us. We would also grow our hotel supplier network and partner with boutique hotels and home-stays with good ratings for providing best-staying experiences to our customers," said Pitti.
The online travel platform is targeting to expand its business in Tier 2 and 3 cities by opening its branch offices. "We also have plans to open EMT Holiday Hubs in all major cities for increasing revenues from Non-Air Products, including hotels, bus, holiday packages and car rentals," he said.
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