Moneycontrol BureauAmazon India nearly tripled its sales volume during the recently concluded Great Indian Festival Sale compared with last year. The online sale was conducted in three phases last month. Over 200 sellers sold goods worth over Rs 1 crore this Diwali on the platform.
The company witnessed major momentum from smaller cities and towns. Over 65 percent of orders and more that 75 percent of its new customers came from Tier 2-3 towns.
Amit Agarwal, VP and Country Head, Amazon India said, “We are excited that in just over three years customers in India trust us to find, discover and buy anything online and are proud to lead the path for the future of what ecommerce should be in a diverse country like India.”
Patanjali and Xiaomi favorite brands
The company saw broadest cross category purchases in this season. Two out of every five customers who bought electronics and mobile phones also made purchases in other categories like kitchen, apparel and daily essentials.
The traditional favourite categories like smartphones (2.9x), large appliances (11.4x), overall fashion (3.1x) continued to generate good traction, however, newer categories showed unprecedented growth.
Some of the big growth drivers were household consumables (7.1x), grocery (4.3x), furniture (11.8x), luxury beauty (46x) and gold jewellery (8.2x).
Xiaomi Redmi Note 3 Gold, Patanjali Detergent Powder and Lenovo Vibe K4 Note were the top selling products under the Udaan project of the company.
Under Project Udaan, Amazon India appoints offline associates provides them a desktop based website. The associates are trained to help customers find and buy products of their choice. They earn a commission in the process
Fireworks for sellers
The festive sales brought cheers for the sellers too. Over 15,000 sellers witnessed their biggest ever sale days. The company claimed that 236 new sellers joined the crorepati club in October this year.
It also claimed that sellers received orders for the first time from over 1,300 new pincodes in India.
“The Great Indian Festival introduced tiny toon to countless new customers and increased my monthly sales 1350 percent in 30 days,” said seller Gaurav Hosiery.
Another seller, M/s Lagom Retail said: “In just these three events of the Great Indian Festival, we have managed to cross the Rs 1 crore mark and are now a part of the crorepati club. We are thrilled at the partnership with Amazon India.”
The e-commerce major sold 15 million units during the first phase of its Diwali sales, whereas its arch-rival Flipkart reported a sale of 15.5 million units during Big Billion Day sale.
Competitor Snapdeal came a distant third with 11 million units sold during its five-day festive season sale - 'Unbox Diwali'.
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