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HomeNewsBusinessStartupByju’s to rebrand WhiteHat Jr as Byju's Future School, fully merge operations with itself
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Byju’s to rebrand WhiteHat Jr as Byju's Future School, fully merge operations with itself

A merger of WhiteHat Jr with self would thus help the company in reducing its overall burn, which will be critical considering its impending cash needs

Bengaluru / September 27, 2023 / 10:55 IST
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Byju's had acquired WhiteHat Jr in Aug 2020

Byju's has decided to rebrand its wholly-owned subsidiary WhiteHat Jr, while fully integrating the company’s assets into other business verticals including its holding entity Think & Learn Pvt, a move aimed at reducing costs to tide over an immediate liquidity crunch, Moneycontrol has learnt.

WhiteHat Jr, which Byju's acquired for a whopping $300 million cash deal three years ago, has been one of the company's biggest loss-making subsidiaries, thanks to its high marketing and employee benefit costs.

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Byju's infused over $100 million into the company since the acquisition for its expansion. A merger with self would thus help the company in reducing its overall burn, which will be critical considering its impending cash needs.

Sources told Moneycontrol that it is set to rebrand WhiteHat Jr as "Byju's Future School" with an expanded offline presence. Byju's Future School is a platform designed to teach coding to children outside of India and has enjoyed synergies with WhiteHat Jr since its inception three years ago.