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Ather Energy rules out cell manufacturing, to bet on partnerships instead

While several EV players, including Ola Electric and Reliance New Energy, have announced ambitious plans for giga-scale cell factories, Ather is keeping its focus on design, engineering, technology, and brand.

September 05, 2025 / 07:00 IST
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Electric scooter maker Ather Energy will not invest in manufacturing lithium-ion cells, preferring instead to source from external partners, including emerging Indian cell makers, CEO and co-founder Tarun Mehta said during an interaction with Moneycontrol on August 30.

“Lithium ion cells, we think it is honestly not necessarily worth our money, and may not really fit the ROI profile that we seek from investments to justify doing it in-house,” Mehta told Moneycontrol.

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In August 2024, Electric two-wheeler maker Ather Energy signed a pact with battery manufacturer Amara Raja Energy & Mobility (ARE&M) to develop and source Lithium-ion (Li-ion) battery cells for its electric scooters.

While several EV players, including Ola Electric and Reliance New Energy, have announced ambitious plans for giga-scale cell factories, Ather is keeping its focus on design, engineering, technology, and brand.