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Allen launches digital arm to take on multi-billion dollar edtech firms

Jun 14, 2022 04:46 PM IST

The company's move into the online space comes at a time when edtech firms such as Unacademy and Byju's are going the opposite way by launching physical centres as competition grows in the offline space

Allen Career Institute, a leader in India’s test preparation space, has launched a wholly-owned subsidiary, Allen Digital, to take on the multi-billion dollar edtech companies, a month after raising $600 million (Rs 4,500 crore) from James Murdoch's Bodhi Tree Systems.

The education company said on June 14 it planned to go outside India with the launch of Allen Digital, without specifying the geographies. It would offer a blend of digital and offline learning options through Allen Digital, the company said.

"The ubiquity of digital will allow us to achieve scale at a faster rate without having to compromise on the quality of teaching,” said Anand Maheshwari, Managing Director, Allen Digital Pvt Ltd.

The company’s online foray comes at a time when many edtech companies are looking to launch physical centres as competition heats up in the offline space with Covid-19 restrictions easing in most parts of the country.