HomeNewsBusinessRegulated entities drop finfluencers like hot bricks from brand campaigns; Sebi diktat may end a pandemic-led boom

Regulated entities drop finfluencers like hot bricks from brand campaigns; Sebi diktat may end a pandemic-led boom

Asha Menon • July 12, 2024 / 14:09 IST

Market insiders told Moneycontrol that the regulator's new guidelines are causing brokerages to shy away from unregistered content creators who may have discussed stocks to drive engagement.

Finfluencers have been furiously taking down posts that mention specific stocks.

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