HomeNewsBusinessPriyanka Chopra's hair care brand Anomaly partners Nykaa for India foray
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Priyanka Chopra's hair care brand Anomaly partners Nykaa for India foray

Starting at Rs 750, the range of products are housed in bottles made from 100% plastic trash and recyclable cans which has helped the brand to lower costs

August 26, 2022 / 07:40 IST
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Actor Priyanka Chopra Jonas’ hair care brand Anomaly has partnered Nykaa to foray into the Indian market. Starting today, the brand will be available via online and offline stores of the e-commerce retailer.

Speaking at a media briefing, Chopra said, “Anomaly was created from basically democratising, making it affordable and yet a superior product. But, how do you democratise the product by making it affordable, which was very important to me...”

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“We built this brand on the idea that great hair starts first with great care, something I learned from my mom and grandmom during regular oiling, deep cleaning and conditioning routines. With this in mind, and alongside my partners at Maesa, we developed a collection of products formulated with powerful and effective ingredients that love your hair from the root to tip.”

Starting at Rs 750, the range of products are housed in bottles made from 100% plastic trash and recyclable cans which has helped the brand to lower costs, said Chopra.